2032 : Promotion


For Adirondack Brand Now Leads Yellowstone and Vermont

Adirondack Brand Now Leads Yellowstone and Vermont

A study of global brands related to rural/parkland tourism shows that Adirondack now leads Vermont in recognition in North America, Europe and Japan/China. Serious work on developing the Adirondack brand did not begin until 2014 when the project was funded under State-wide program to follow up on the I Love New York campaign.

Influenced Scenarios



Essex Cty Raises Occupany Tax from 3 to 5%

The tax has mostly gone to ROOST for tourism marketing.  The newly added 2% will also provide funds to towns for building amenities for tourism.

Read the news story here.

Tourists Spending More on Shorter Stays

The new annual tourism report says tourists are coming for shorter stays, fewer are camping, and they are spending more.

Read the news story here.

LP Wins $100k for Empire State Games

The 2020 Empire State Games will be hosted by LP.  2200 athletes from 15 states and 3 countries participate.

Read more on pages 68-72 of the 2019 NYS REDC Grant Awards Booklet

Essex Cty Bed Tax Income Jumps

The first 6 months of 2019 showed a 23% increase in bed tax income in Essex County.  Some of that is growth in tourist numbers.  Also, some portion is due to the newly taxed vacation rental income.

Read the news story here.

Essex Cty Bed Tax to Increase

NYS approved the increase of the bed tax to improve tourism marketing and help towns build tourism services.

Read the news story here.

2023 Winter World University Games Coming to LP

Lake Placid will host the 11 day winter sports event in 2023.  No other location bid on the games.

Read the news story here

Regional Sports Tourism Group Organizing in Lake George

The group involves Lake George and areas south like Queensbury.  It will try to attract sports events the the area.

Read the news story here.

Lonely Planet Names Adirondacks as one of 10 Best Places 2017

The travel guide published has named the Adirondacks as one of the 10 best places to go in 2017 and names the Wild Walk as a destination.

Read the news story here.

ROOST Holds Second Tourism Summit

ROOST convened the second regional tourism summit focused on the value of consistent branding across the region.

Read the news story here.

World Snowshoe Championships 2017 to be in Saranac Lake

Saranac Lake won a bid to host the World Snowshoe Championships in 2017. The event will bring teams from all over the world including Germany, Canada and Japan.

Read the news story here

Travel Channel Visits Adirondacks in New Show 50/50

A two day wilderness trip in the Adirondacks was featured in an episode of 50/50, a new Travel Channel show. From the Lakes to Locks passage to taking a vintage boat across Saranac Lake was featured. 

Read the news story here

Conde Nast Traveler Names Lake George in List of Most Beautiful Lakes in the U.S.

Conde Nast Traveler recently released a list of the most beautiful lakes in the United States and Lake George was one of them. The magazine called it "the epitome of a jet-set summer escape" for its beauty and the variety of activities available. 

Read the full list here

Adirondack Scenic Railroad Named #6 Best US Train Trip by Fodor's Travel

Fodor's Travel just released its list of "12 Best US Train Trips to Take This Fall" for the September issue of the AARP Magazine with the Adirondack Scenic Railroad named #6. The Adirondack Scenic Railroad offers Fall Foliage trains in the fall months on Fridays, Saturdays and Sundays.

Read the Fodor's Travel article here

350 New Banners Promoting Adirondack Coast Brand Unveiled

The Adirondack Coast Visitors Bureau as part of the North Country Chamber of Commerce created and will be distributing over 350 new banners to Plattsburgh, Rouses Point, Champlain and others that promote the Adirondack Coast Brand. The banners are both in French and English and showcase the Adirondack Coast's unique characteristics like the wine trail, maple production, and recreational activities. 

Read the news story here

Lake George Ranked "Best Lake for Tourists" in New York State

Cheapism.com recently ranked Lake George "Best Lake for Tourists" in New York State after being evaluated on quality and cost-efficiency. The website mentioned the location at the foothills of the Adirondacks and the variety of activities available and eateries.

Read the article here

NYS Launches Free Hunting, Fishing, Wildlife App

The new, free app is on both Apple and Android phones and improves visitor experiences by providing information on locations, amenities, availability and GPS directions. 

Read the news story here.

Destination Summit Reconfigures Tourism Marketing

ROOST hosted a Park-wide destination tourism summit.  Lots of progress is being made to improve regional marketing, very different from the old days.

Read the news story here.

Tupper Lake Contracts With ROOST for Tourism Marketing

Tupper Lake signs a 3 year contract with ROOST for tourism promotion.

Read the news story here.

Lake Placid Getting Lots of TV Time During the Olympics

During the Sochi Games, Lake Placid is getting lots of airtime, and valuable promotional opportunities with international media.

Read a summary story with links here.

Essex Cty Bed Tax Revenue Data Proves Value of ROOST Promotion

12% increase in 2012-13 in revenue demonstrates the value of tourism and promotion to county government leaders.

Read the news story here.

New Guide for 235 Long Trek Highlights Scale of the Park

We had had the Northville - Placid Trail and some long canoe routes, but this new guide pitches the longest: a 235 mile trek across the Park.

Read about the new guide here.

ROOST Plans a Big Promotional Tie-In to the Sochi Olympics

ROOST is taking the Sochi games as an opportunity to leverage the Olympic history of the region and extend it geographically.  The news story below lays out their plan for broad 2014 regional promotions.

Read the news story here.

NY Times Run a Big Lake Placid Feature

The Sochi Games soon begin and the NY Times has run a big story promoting Lake Placid.

Read the story here.

ROOST Takes on Marketing Work for Essex and Hamilton

ROOST is the "Regional Office of Sustainable Tourism".   It runs tourism marketing for much of Essex County.  Now it is expanding and will handle tourism marketing for Saranac Lake.  The article below reports ROOST will run tourism marketing for Hamilton County as well. This makes sense for the perspective of tourists who have no idea what the names of the counties are or where they are on a map.

Read the news story here.

ADK Economic Dev Council wins $2.3 million for tourism promotion

This will be for marketing and for low interest loans for facilities projects like renovations of older motels.  It will be administered by the Development Authority of the North Country.

You can read about the grant here.
You can read more about DANC here.

Whiteface Wins "Top 10" International Ski Ranking

Only 3 mountains in the US earned the award.  Whiteface was the only ski mountain in the east to win.

Read the news story here.

Cuomo Launches $4.5m Winter Sports Promotion

The Governor visited Lowville, just outside the Park, to launch a $4.5m promotion campaign for snowmobiling.

Read the news story here.

For Adirondack Brand Now Leads Yellowstone and Vermont


“Adirondack” Recreational Goods Brand Goes National


ADK Pass Program Widely Marketed