2017 : Promotion


For ADK Pass Program Widely Marketed

ADK Pass Program Widely Marketed

The Adirondack Park Pass grants visitors admission to a wide variety of cultural/historical/scenic institutions (e.g., Wild Center, Adk Museum, Sagamore, Ticonderoga, Whiteface Highway, etc.), making the larger Park a vacation destination with many attractions on a par with New England. Now the Pass is being widely marketed through the I Love NY campaign, local Chambers of Commerce, tour operators and hotels.

Influenced Scenarios



State Boating, Hunting, Fishing Doc Can be on your Driver's License

NYS hunting and fishing permits, a boating safety certificate and certain state park passes will be listed on a driver license, eliminating the need to carry multiple documents.

The program, known as the New York State Adventure License

For ADK Pass Program Widely Marketed


Adirondack Brand Now Leads Yellowstone and Vermont


Broader Marketing Changes the Profile of Visitors